Brand Activation
Portugal Fashion

Scope of our work:

Brand Identity
Graphic Design
Event Design

Creating a timeless and not just trendy or short-term brand was the strategic line that guided Portugal Fashion's rebranding. The choice of a strong and solid typography, but at the same time with simple lines, is meant to reinforce the organization's ambition to become a reference in the industry. In an allusion to the runway during a fashion show, the geometric elements in a rectangular shape that make up the visual identity and also serve as elements to support the brand in its different touchpoints were positioned asymmetrically in the visual identity, respecting the detail that the industry itself looks for in its designers’ creations.