The opticians associated with ANO - National Association of Opticians stand out for their guarantee of quality and the trust they provide to customers. To communicate this differentiator, a campaign was created with the goal of raising awareness of the brand ÓPT - Portuguese Opticians, giving visibility to the ÓPT - Portuguese Opticians seal displayed at associated opticians, and highlighting the benefits offered by these opticians: teams of professionals with specialized training in visual health, the use of advanced technology equipment, and compliance with the quality and safety standards defined by ANO. The campaign was promoted on TV, billboards, specialized press, radio, and social media.