CeraVe made its presence felt at the 2023 and 2024 editions of NOS Alive, and Creation had the privilege of being by its side at these two major events, helping to bring the brand’s presence to life at the festival and connect it with festival-goers through unique and memorable experiences. At the interactive stand, visitors were able to discover, try, and win CeraVe products in a fun and engaging way. Through brand activations, the public had the chance to experience the essence of CeraVe, highlighting the importance of skincare, even during the intense festival days. The restroom areas where CeraVe was present were creatively decorated to reflect the spirit of the music festival, and they were recognized and awarded as the best festival restrooms in 2024. And because everyone deserves to feel the benefits provided by CeraVe, samples of different products from its dermatological range were also distributed. Developed around the concept “Keep your skin Alive, like a dermatologist,” the graphic design for the NOS Alive 2024 brand activation featured illustrations by the artist Another Angelo.