Energia em Conserva challenged us to carry out its rebranding, which included the design of a new brand identity and new visual environments. The result is in plain sight. We reinterpreted the concept of energy conservation through a new typography, new graphic elements and a new chromatic palette, which express the importance and value of using renewable energies, especially solar energy. We hope that this new identity will help to illuminate a new phase in the company’s life, as well as the path to a more sustainable world.