Creation developed the advertising campaign that presents the implementation of the Recovery and Resilience Plan to the Portuguese. With the concept ‘PRR. More than a plan, a country on the move’, the spots show some examples of the support already granted so far based on the testimonies of beneficiary citizens, illustrating the three dimensions of the plan’s intervention: Resilience, Climate Transition and Digital Transition.
The campaign comprises five 20-second television spots, complemented by 60-second versions for YouTube, focusing on the areas 'Health', 'Social Responses', 'Sustainable Employment', 'Digital School' and 'Prevention and Combat of Rural Fires'.