SCOPE OF WORK:
Campaign
Social Media
THE CLIENT: UNILEVER
Carte D'Or Madagascar Vanilla
Carte D'Or Madagascar Vanilla has always stood out for its intense flavor and creamy texture. And in packaging with an extra 30% free ice cream, this great ice cream reference has become even greater. To communicate this offer, we developed a campaign based on the claim "Don't settle for less" that addresses everyday situations where we benefit from having more quantity of a high-quality ice cream. The campaign was promoted through digital channels and supported by content published by a selected group of influencers.
Carte D'Or Cornetto
Carte D'Or and Cornetto are two unmissable names when it comes to ice cream and, so that Portuguese consumers could savor the combination of these two icons, Olá decided to launch the new Carte D'Or with crispy cookie and chocolate topping from Cornetto's tips. To communicate it, we created a campaign that presents this new product as if it were the union of two celebrities. With an approach that references the language of society magazines, different communication pieces were launched that draw attention to this frozen romance, also featuring the involvement of influencer couples who "got a spoonful" of this new and delicious relationship. We are certain that, with this launch, Olá managed to refresh its offering and melt the hearts of many Portuguese consumers.
