{"id":1341,"date":"2021-05-27T09:38:32","date_gmt":"2021-05-27T09:38:32","guid":{"rendered":"https:\/\/creation.pt\/?post_type=portfolios&p=1341"},"modified":"2025-10-10T15:17:53","modified_gmt":"2025-10-10T15:17:53","slug":"alianca_seguros","status":"publish","type":"portfolios","link":"https:\/\/creation.pt\/en\/project\/alianca_seguros\/","title":{"rendered":"Alian\u00e7a Seguros"},"content":{"rendered":"\t\t
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SCOPE OF WORK:<\/div>\n

Brand Strategy
\nBrand Identity
\nGraphic Design
\nEvent Design
\nDigital
\nSocial Media
\nIntegrated Campaign
\nAdvertising\n<\/p> \n\n<\/div>\n\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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THE CLIENT: ALIAN\u00c7A SEGUROS<\/div>\n
Alian\u00e7a Seguros offers a comprehensive insurance portfolio, providing protection for the different sides of its customers\u2019 lives. We\u2019ve been working with Alian\u00e7a for a few years now, projecting the brand awareness, communicating their products and supporting their presence in social media, among other activities. It\u2019s good to have a client that explores and helps us develop our comprehensive skills\u2019 portfolio.<\/h5> \n\n<\/div>\n\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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SCOPE OF WORK:<\/div>\n

Brand Strategy
\nBrand Identity
\nGraphic Design
\nEvent Design
\nDigital\n<\/p> \n\n<\/div>\n\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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THE PROJECT:<\/div>\n
Alian\u00e7a Seguros launched an event to promote a healthier lifestyle. Consisting of a run or walk (according to the physical conditions of each participant) along the Marginal de Luanda and other parts of the city, the event brought together Alian\u00e7a Seguros employees and people who like to practice physical activity outdoors. To communicate the event and express its purpose, we created the name and visual identity Alian\u00e7a Go. The name of the event had a double meaning, functioning both as a call-to-action and as the starting signal for an athletics event. The graphic approach was inspired by the lines of the athletics tracks and used the colors of the Alian\u00e7a Seguros brand. Although we had to rush to meet the deadline for this project, we ended up creating a dynamic, elegant and fun visual identity that fulfilled the objectives of the event.<\/h5> \n\n<\/div>\n\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n \n
SCOPE OF WORK:<\/div>\n

Brand Strategy
\nBrand Identity
\nGraphic Design
\nDigital
\nSocial Media\n<\/p> \n\n<\/div>\n\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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THE PROJECT:<\/div>\n
To achieve a notorious position in the car insurance market as well as to be perceived as a specialist, Alian\u00e7a Seguros launched Mobo, a new car insurance brand that differentiates itself from the competition by being a simpler, less bureaucratic and more a modern solution. The brand identity created for Mobo uses lines that represent the paths of cars on the road to form an \"M\" that works as a symbol of the brand, and a gradient with different colors, pink, yellow and the shade of red of the Alian\u00e7a Seguros chromatism. The result is a fresh, young and simple brand, like the product it represents.<\/h5> \n\n<\/div>\n\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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SCOPE OF WORK:<\/div>\n

Integrated Campaign
\nAdvertising
\nDigital
\nSocial Media\n<\/p> \n\n<\/div>\n\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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THE PROJECT:<\/div>\n
To promote MOBO, a new car insurance brand from Alian\u00e7a Seguros, we created a campaign with Bruno Samora, a coach recognized in Angola for his presence on television programs. The campaign had very simple basic exercise instructions, dramatizing the simplicity and ease of MOBO, capitalizing on Bruno Samora's notoriety in the fitness world.<\/h5> \n\n<\/div>\n\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\"Teaser<\/figure><\/div>
\"Teaser<\/figure><\/div>
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":2240,"template":"","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"work-types":[],"class_list":["post-1341","portfolios","type-portfolios","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/creation.pt\/en\/wp-json\/wp\/v2\/portfolios\/1341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creation.pt\/en\/wp-json\/wp\/v2\/portfolios"}],"about":[{"href":"https:\/\/creation.pt\/en\/wp-json\/wp\/v2\/types\/portfolios"}],"version-history":[{"count":57,"href":"https:\/\/creation.pt\/en\/wp-json\/wp\/v2\/portfolios\/1341\/revisions"}],"predecessor-version":[{"id":7409,"href":"https:\/\/creation.pt\/en\/wp-json\/wp\/v2\/portfolios\/1341\/revisions\/7409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creation.pt\/en\/wp-json\/wp\/v2\/media\/2240"}],"wp:attachment":[{"href":"https:\/\/creation.pt\/en\/wp-json\/wp\/v2\/media?parent=1341"}],"wp:term":[{"taxonomy":"work-types","embeddable":true,"href":"https:\/\/creation.pt\/en\/wp-json\/wp\/v2\/work-types?post=1341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}