{"id":1564,"date":"2021-05-28T14:21:03","date_gmt":"2021-05-28T14:21:03","guid":{"rendered":"https:\/\/creation.pt\/?post_type=portfolios&#038;p=1564"},"modified":"2023-05-08T14:10:27","modified_gmt":"2023-05-08T14:10:27","slug":"sagres","status":"publish","type":"portfolios","link":"https:\/\/creation.pt\/en\/project\/sagres\/","title":{"rendered":"<span style=\"color:white;\">Sagres<\/span>"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1564\" class=\"elementor elementor-1564\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-182d6a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"182d6a7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf54525 jltma-glass-effect-no\" data-id=\"cf54525\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bd29d7 jltma-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"6bd29d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"1\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ce28f0 wrapper-small elementor-section-full_width elementor-section-height-default elementor-section-height-default jltma-glass-effect-no elementor-invisible\" data-id=\"5ce28f0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5e5748d jltma-glass-effect-no\" data-id=\"5e5748d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3895658 jltma-glass-effect-no elementor-widget elementor-widget-cygnitextbox\" data-id=\"3895658\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cygnitextbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- Heading Wrapper -->\n<div class=\"text-wrapper\">\n    \n    <div data-delay=\"0\" style=\"color:#000000;\" class=\"caption align-left has-animation lines-fade-up\" data-scroll>SCOPE OF WORK:<\/div>\n  <p data-scroll data-delay=\"0\"  class=\"has-animation lines-fade-up align-left\" style=\"font-weight:400;font-style:normal;color:#000000;\">Integrated Campaign<br>\nAdvertising\n<\/p>   \n\n<\/div>\n<!--\/ Heading Wrapper -->\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-d5dc868 jltma-glass-effect-no\" data-id=\"d5dc868\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ab824c jltma-glass-effect-no elementor-widget elementor-widget-cygnitextbox\" data-id=\"0ab824c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cygnitextbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- Heading Wrapper -->\n<div class=\"text-wrapper\">\n    \n    <div data-delay=\"0\" style=\"color:#000000;\" class=\"caption align-left has-animation lines-fade-up\" data-scroll>THE CLIENT:<\/div>\n  <h5 data-scroll data-delay=\"0\"  class=\"has-animation lines-fade-up align-left\" style=\"font-weight:400;font-style:normal;color:#000000;\">The relaunch campaign of Sagres brand in Cape Verde was based on local insight, which only makes sense for those living in the archipelago. It's common to hear \u201cD\u00e1 un Noiva\u201d on the island's cafeteria and tavern counters. What they refer to as \u201cNoiva\u201d (meaning: bride) means \u201ca very cold beer\u201d that, when it comes out of the freezer and into contact with the scorching heat, it gains a white frost around the bottle. The main objective of the campaign \u201cSagres, the Bride of Kabu Verdi\u201d was to recover the proximity that Sagres had in the past with Cape Verdeans, through the appropriation of a concept and a local technique very cherished and valued by the people of Cape Verde.<\/h5>   \n\n<\/div>\n<!--\/ Heading Wrapper -->\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1a2c13 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"b1a2c13\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8195dc4 jltma-glass-effect-no\" data-id=\"8195dc4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b22c164 jltma-glass-effect-no elementor-widget elementor-widget-video\" data-id=\"b22c164\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/556226634?autoplay=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd9e27f animated-slow jltma-glass-effect-no elementor-invisible elementor-widget elementor-widget-image\" data-id=\"bd9e27f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"816\" src=\"https:\/\/creation.pt\/wp-content\/uploads\/2021\/05\/2-4-scaled.jpg\" class=\"attachment-full size-full wp-image-1570\" alt=\"\" srcset=\"https:\/\/creation.pt\/wp-content\/uploads\/2021\/05\/2-4-scaled.jpg 2560w, https:\/\/creation.pt\/wp-content\/uploads\/2021\/05\/2-4-300x96.jpg 300w, https:\/\/creation.pt\/wp-content\/uploads\/2021\/05\/2-4-1024x326.jpg 1024w, https:\/\/creation.pt\/wp-content\/uploads\/2021\/05\/2-4-768x245.jpg 768w, https:\/\/creation.pt\/wp-content\/uploads\/2021\/05\/2-4-1536x489.jpg 1536w, https:\/\/creation.pt\/wp-content\/uploads\/2021\/05\/2-4-2048x652.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a087178 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"a087178\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-760e47f jltma-glass-effect-no\" data-id=\"760e47f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-127b238 animated-slow jltma-glass-effect-no elementor-invisible elementor-widget elementor-widget-image\" data-id=\"127b238\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1487\" height=\"1086\" src=\"https:\/\/creation.pt\/wp-content\/uploads\/2021\/05\/1-5.jpg\" class=\"attachment-full size-full wp-image-1569\" alt=\"\" srcset=\"https:\/\/creation.pt\/wp-content\/uploads\/2021\/05\/1-5.jpg 1487w, https:\/\/creation.pt\/wp-content\/uploads\/2021\/05\/1-5-300x219.jpg 300w, https:\/\/creation.pt\/wp-content\/uploads\/2021\/05\/1-5-1024x748.jpg 1024w, https:\/\/creation.pt\/wp-content\/uploads\/2021\/05\/1-5-768x561.jpg 768w\" sizes=\"(max-width: 1487px) 100vw, 1487px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3341eea jltma-glass-effect-no\" data-id=\"3341eea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4c76da animated-slow jltma-glass-effect-no elementor-invisible elementor-widget elementor-widget-image\" data-id=\"f4c76da\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1487\" height=\"1086\" src=\"https:\/\/creation.pt\/wp-content\/uploads\/2021\/05\/sagres.jpg\" class=\"attachment-full size-full wp-image-2120\" alt=\"\" srcset=\"https:\/\/creation.pt\/wp-content\/uploads\/2021\/05\/sagres.jpg 1487w, https:\/\/creation.pt\/wp-content\/uploads\/2021\/05\/sagres-300x219.jpg 300w, https:\/\/creation.pt\/wp-content\/uploads\/2021\/05\/sagres-1024x748.jpg 1024w, https:\/\/creation.pt\/wp-content\/uploads\/2021\/05\/sagres-768x561.jpg 768w\" sizes=\"(max-width: 1487px) 100vw, 1487px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81ca3e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"81ca3e3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb0cce2 jltma-glass-effect-no\" data-id=\"fb0cce2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e61e02 jltma-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"6e61e02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_templately_pack_id":"","_templately_imported_at":"","_templately_source":"","_templately_import_session_id":"","ngg_post_thumbnail":0,"footnotes":""},"work-types":[],"class_list":["post-1564","portfolios","type-portfolios","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/creation.pt\/en\/wp-json\/wp\/v2\/portfolios\/1564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creation.pt\/en\/wp-json\/wp\/v2\/portfolios"}],"about":[{"href":"https:\/\/creation.pt\/en\/wp-json\/wp\/v2\/types\/portfolios"}],"version-history":[{"count":27,"href":"https:\/\/creation.pt\/en\/wp-json\/wp\/v2\/portfolios\/1564\/revisions"}],"predecessor-version":[{"id":4535,"href":"https:\/\/creation.pt\/en\/wp-json\/wp\/v2\/portfolios\/1564\/revisions\/4535"}],"wp:attachment":[{"href":"https:\/\/creation.pt\/en\/wp-json\/wp\/v2\/media?parent=1564"}],"wp:term":[{"taxonomy":"work-types","embeddable":true,"href":"https:\/\/creation.pt\/en\/wp-json\/wp\/v2\/work-types?post=1564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}