{"id":7107,"date":"2025-09-19T15:07:22","date_gmt":"2025-09-19T15:07:22","guid":{"rendered":"https:\/\/creation.pt\/?post_type=portfolios&#038;p=7107"},"modified":"2025-10-10T13:58:43","modified_gmt":"2025-10-10T13:58:43","slug":"unilever","status":"publish","type":"portfolios","link":"https:\/\/creation.pt\/en\/project\/unilever\/","title":{"rendered":"<span style=\"color:white;\">Unilever<\/span>"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7107\" class=\"elementor elementor-7107\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-182d6a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"182d6a7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf54525 jltma-glass-effect-no\" data-id=\"cf54525\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bd29d7 jltma-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"6bd29d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"1\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd53502 wrapper-small elementor-section-full_width elementor-section-height-default elementor-section-height-default jltma-glass-effect-no elementor-invisible\" data-id=\"fd53502\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-391688c jltma-glass-effect-no\" data-id=\"391688c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42f8267 jltma-glass-effect-no elementor-widget elementor-widget-cygnitextbox\" data-id=\"42f8267\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cygnitextbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- Heading Wrapper -->\n<div class=\"text-wrapper\">\n    \n    <div data-delay=\"0\" style=\"color:#000000;\" class=\"caption align-left has-animation lines-fade-up\" data-scroll>SCOPE OF WORK:<\/div>\n  <p data-scroll data-delay=\"0\"  class=\"has-animation lines-fade-up align-left\" style=\"font-weight:400;font-style:normal;color:#000000;\">Campaign\n<br>\nSocial Media<\/p>   \n\n<\/div>\n<!--\/ Heading Wrapper -->\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-5a6427e jltma-glass-effect-no\" data-id=\"5a6427e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e82a908 jltma-glass-effect-no elementor-widget elementor-widget-cygnitextbox\" data-id=\"e82a908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cygnitextbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- Heading Wrapper -->\n<div class=\"text-wrapper\">\n    \n    <div data-delay=\"0\" style=\"color:#000000;\" class=\"caption align-left has-animation lines-fade-up\" data-scroll>THE CLIENT: UNILEVER<\/div>\n  <h5 data-scroll data-delay=\"0\"  class=\"has-animation lines-fade-up align-left\" style=\"font-weight:400;font-style:normal;color:#000000;\"><h6 class=\"titulos\">Carte D'Or Madagascar Vanilla <\/h6>Carte D'Or Madagascar Vanilla has always stood out for its intense flavor and creamy texture. And in packaging with an extra 30% free ice cream, this great ice cream reference has become even greater. To communicate this offer, we developed a campaign based on the claim \"Don't settle for less\" that addresses everyday situations where we benefit from having more quantity of a high-quality ice cream. The campaign was promoted through digital channels and supported by content published by a selected group of influencers.\n<\/h5>   \n\n<\/div>\n<!--\/ Heading Wrapper -->\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0da50bd elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"0da50bd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c34ffe6 jltma-glass-effect-no\" data-id=\"c34ffe6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3c72a6e elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"3c72a6e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f53a325 jltma-glass-effect-no\" data-id=\"f53a325\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c3d9dc animated-slow elementor-hidden-mobile jltma-glass-effect-no elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2c3d9dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1583\" height=\"890\" src=\"https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/unilerver-1.jpg\" class=\"attachment-full size-full wp-image-7113\" alt=\"\" srcset=\"https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/unilerver-1.jpg 1583w, https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/unilerver-1-300x169.jpg 300w, https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/unilerver-1-1024x576.jpg 1024w, https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/unilerver-1-768x432.jpg 768w, https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/unilerver-1-1536x864.jpg 1536w, https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/unilerver-1-18x10.jpg 18w\" sizes=\"(max-width: 1583px) 100vw, 1583px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96a3e03 animated-slow elementor-hidden-desktop elementor-hidden-tablet jltma-glass-effect-no elementor-invisible elementor-widget elementor-widget-image\" data-id=\"96a3e03\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"991\" src=\"https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/11.jpg\" class=\"attachment-full size-full wp-image-7218\" alt=\"\" srcset=\"https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/11.jpg 800w, https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/11-242x300.jpg 242w, https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/11-768x951.jpg 768w, https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/11-10x12.jpg 10w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abf26bd animated-slow elementor-hidden-desktop elementor-hidden-tablet jltma-glass-effect-no elementor-invisible elementor-widget elementor-widget-image\" data-id=\"abf26bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"991\" src=\"https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/22.jpg\" class=\"attachment-full size-full wp-image-7219\" alt=\"\" srcset=\"https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/22.jpg 800w, https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/22-242x300.jpg 242w, https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/22-768x951.jpg 768w, https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/22-10x12.jpg 10w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8645a0 jltma-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"c8645a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<style>\n\t#hotspot-7121 .hotspots-image-container,\n\t#hotspot-7121 .leaflet-container {\n\t\tbackground: #efefef\t}\n\n\t#hotspot-7121 .hotspots-placeholder {\n\t\tbackground: #2E2D29;\n\t\tborder: 0 #2E2D29 solid;\n\t\tcolor: #DFEBE5;\n\t}\n\n\t#hotspot-7121 .hotspot-title {\n\t\tcolor: #93C7A4;\n\t}\n\n\t\/* Allow long heading words (e.g. long compound words) to wrap instead of being clipped by the info box *\/\n\t#hotspot-7121 .hotspot-title,\n\t.featherlight .featherlight-content.lightbox-7121 .hotspot-title {\n\t\toverflow-wrap: break-word;\n\t\tword-break: break-word;\n\t}\n\n\t\t\t#hotspot-7121 .hotspot-default {\n\t\t\tstroke-width: -1;\n\t\t\tfill: #ffffff;\n\t\t\tfill-opacity: 0;\n\t\t\tstroke: #ffffff;\n\t\t\tstroke-opacity: 0;\n\t\t}\n\t\t#hotspot-7121 .hotspot-default:hover,\n\t\t#hotspot-7121 .hotspot-default:focus-visible,\n\t\t#hotspot-7121 .hotspot-default.hotspot-active {\n\t\t\tfill: #ffffff;\n\t\t\tfill-opacity: 0.01;\n\t\t\tstroke: #235B6E;\n\t\t\tstroke-opacity: 0.01;\n\t\t}\n\t\t#hotspot-7121 .leaflet-tooltip,\n\t#hotspot-7121 .leaflet-rrose-content-wrapper {\n\t\tbackground: #2E2D29;\n\t\tborder-color: #2E2D29;\n\t\tcolor: #DFEBE5;\n\t}\n\n\t#hotspot-7121 a.leaflet-rrose-close-button {\n\t\tcolor: #93C7A4;\n\t}\n\n\t#hotspot-7121 .leaflet-rrose-tip {\n\t\tbackground: #2E2D29;\n\t}\n\n\t#hotspot-7121 .leaflet-popup-scrolled {\n\t\tborder-bottom-color: #DFEBE5;\n\t\tborder-top-color: #DFEBE5;\n\t}\n\n\t#hotspot-7121 .leaflet-tooltip-top:before {\n\t\tborder-top-color: #2E2D29;\n\t}\n\n\t#hotspot-7121 .leaflet-tooltip-bottom:before {\n\t\tborder-bottom-color: #2E2D29;\n\t}\n\t#hotspot-7121 .leaflet-tooltip-left:before {\n\t\tborder-left-color: #2E2D29;\n\t}\n\t#hotspot-7121 .leaflet-tooltip-right:before {\n\t\tborder-right-color: #2E2D29;\n\t}\n<\/style>\n\n\t\n\t<div class=\"hotspots-container links-only layout-left event-click\" id=\"hotspot-7121\" data-layout=\"left\" data-trigger=\"click\">\n\t\t<div class=\"hotspots-interaction\">\n\t\t\t<div class=\"hotspots-image-container\">\n\t<img\n\t\twidth=\"1583\"\n\t\theight=\"890\"\n\t\tsrc=\"https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/unilever-2-1.jpg\"\n\t\talt=\"unilever\"\n\t\tclass=\"hotspots-image skip-lazy\"\n\t\tusemap=\"#hotspots-image-7121\"\n\t\tdata-image-title=\"unilever\"\n\t\tdata-image-description=\"\"\n\t\tdata-event-trigger=\"click\"\n\t\tdata-always-visible=\"false\"\n\t\tdata-id=\"7121\"\n\t\tdata-no-lazy=\"1\"\n\t\tdata-lazy-src=\"\"\n\t\tdata-lazy=\"false\"\n\t\tloading=\"eager\"\n\t\tdata-skip-lazy=\"1\"\n\t\t>\n<\/div>\t\t<\/div>\n\t\t<map name=\"hotspots-image-7121\" class=\"hotspots-map\">\n\t\t\t\t\t\t\t\t\t\t\t<area\n\t\t\t\t\tshape=\"polygon\"\n\t\t\t\t\tcoords=\"187,774,187,113,526,113,526,774\"\n\t\t\t\t\thref=\"https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/20250730_CDO_Baunilha_MOTION_FILHOS.mp4\"\n\t\t\t\t\trel=\"\"\n\t\t\t\t\ttitle=\"\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tdata-action=\"url\"\n\t\t\t\t\tdata-color-scheme=\"\"\n\t\t\t\t\ttarget=\"_new\"\n\t\t\t\t\tclass=\"url-area\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<area\n\t\t\t\t\tshape=\"polygon\"\n\t\t\t\t\tcoords=\"596,786,596,91,991,91,991,786\"\n\t\t\t\t\thref=\"https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/20250818_CDO_Baunilha_MOTION_SOGRA.mp4\"\n\t\t\t\t\trel=\"\"\n\t\t\t\t\ttitle=\"\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tdata-action=\"url\"\n\t\t\t\t\tdata-color-scheme=\"\"\n\t\t\t\t\ttarget=\"_new\"\n\t\t\t\t\tclass=\"url-area\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<area\n\t\t\t\t\tshape=\"polygon\"\n\t\t\t\t\tcoords=\"1070,773,1070,117,1424,117,1424,773\"\n\t\t\t\t\thref=\"https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/V5_CARTEDOR_BAUNILHA_1080x1920px.mp4\"\n\t\t\t\t\trel=\"\"\n\t\t\t\t\ttitle=\"\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tdata-action=\"url\"\n\t\t\t\t\tdata-color-scheme=\"\"\n\t\t\t\t\ttarget=\"_new\"\n\t\t\t\t\tclass=\"url-area\"\n\t\t\t\t\t>\n\t\t\t\t\t<\/map>\n\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e933dd wrapper-small elementor-section-full_width elementor-section-height-default elementor-section-height-default jltma-glass-effect-no elementor-invisible\" data-id=\"4e933dd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71fe333 jltma-glass-effect-no\" data-id=\"71fe333\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86bd465 jltma-glass-effect-no elementor-widget elementor-widget-cygnitextbox\" data-id=\"86bd465\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cygnitextbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- Heading Wrapper -->\n<div class=\"text-wrapper\">\n    \n    <div data-delay=\"0\" style=\"color:#000000;\" class=\"caption align-left has-animation lines-fade-up\" data-scroll><\/div>\n  <h5 data-scroll data-delay=\"0\"  class=\"has-animation lines-fade-up align-left\" style=\"font-weight:400;font-style:normal;color:#000000;\"><h6 class=\"titulos\">Carte D'Or Cornetto <\/h6>Carte D'Or and Cornetto are two unmissable names when it comes to ice cream and, so that Portuguese consumers could savor the combination of these two icons, Ol\u00e1 decided to launch the new Carte D'Or with crispy cookie and chocolate topping from Cornetto's tips. To communicate it, we created a campaign that presents this new product as if it were the union of two celebrities. With an approach that references the language of society magazines, different communication pieces were launched that draw attention to this frozen romance, also featuring the involvement of influencer couples who \"got a spoonful\" of this new and delicious relationship. We are certain that, with this launch, Ol\u00e1 managed to refresh its offering and melt the hearts of many Portuguese consumers.\n<\/h5>   \n\n<\/div>\n<!--\/ Heading Wrapper -->\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7fa2f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"f7fa2f2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-823e1e6 jltma-glass-effect-no\" data-id=\"823e1e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section 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