Digital safety and screen addiction are two major concerns today, both for parents and for society in general. Biti was founded with the aim of presenting a fun, intuitive and engaging attraction for children and a safe, didactical and helpful platform for parents. Our collaboration with this innovative start-up comprised the design concepts of the Biti’s hardware and software. To entertain and keep such a demanding audience interested, we’ve developed a simple and playful console and visual environment, as well as a set of compelling characters and captivating storytelling. Having the chance to play with the creation of Biti’s user interface, imagery and thematic was a great joy for us.