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Figueira da Foz

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SCOPE OF WORK:

Brand Strategy
Brand Identity
Graphic Design
Advertising
Naming
Integrated Campaign
Social Media
Digital
Design
Activation
Copywriting

THE CLIENT:
We worked closely with Figueira da Foz Municipality helping to promote the city and the region internally and externally, as well as in other important projects for the municipality and the residents.
SCOPE OF WORK:

Brand Strategy
Brand Identity
Graphic Design
Advertising

THE PROJECT:
Figueira da Foz Municipality holds a special place in the memory of a large number of Portuguese people as well as in our hearts. Our relation with Figueira started with the repositioning of the city, turning a well-known seaside location into a diversified, rounded tourist destination and an ideal place to spend holidays with family or friends. In this process, we had a significant role in transforming the way residents perceived their own city and in bringing the new city’s positioning to life, both in Portugal and abroad. It was a long, enriching and transformative journey for us and, in the end, we feel like locals.
SCOPE OF WORK:

Naming
Brand Identity
Graphic Design

THE PROJECT:
We took a ride in Figueira da Foz's public bicycles. The naming sounds like a nickname of the city, expressing the fun and familiar feel of the bikes to everyone who lives or stays there. The visual identity and decoration were inspired by the seaside cabins in Figueira, which is one of the biggest beaches in the coast of Portugal. Ride on, Figas.
SCOPE OF WORK:

Integrated Campaign
Advertising
Social Media
Digital

THE PROJECT:
In order to provide cleaner sidewalks for Figueira da Foz residents, we created a campaign that compared dog owners that didn’t collect their pet’s poop to dog dangerous breeds.
SCOPE OF WORK:

Design
Activation
Copywriting

THE PROJECT:
Figueira da Foz Municipality challenged us to create a campaign aimed at diminishing the use of non-reusable plastic cups in bares and nightclubs. More than a campaign, we created a collection of reusable plastic cups with funny messages parodying nightlife’s more frequent themes: dating, being with friends and drinking.