CREATION
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Graphic Design

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SCOPE OF OUR WORK:

Brand Strategy
Advertising
Brand Activation
Graphic Design
Packaging Design
Editorial

THE CLIENT:
Continente hypermarkets wanted to reduce fruit and vegetable waste by launching a jam and chutneys brand that takes advantage of store surpluses and out-of-size products. Our approach to this challenge transforms the negative connotation associated with these products into a brand and a concept that, more than having a positive connotation, presents itself as something exceptionally good. The visual identity and communication concept inspired the packaging, advertising and all promotional materials for this new brand.