CREATION
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Levita

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SCOPE OF WORK:

Brand Strategy
Brand Identity
Graphic Design
Advertising

THE CLIENT:
To overcome the poor distribution of piped gas in Angola and provide alternatives for all people who used coal as a source of energy, an effort was made to boost bottled gas in the country. Sonangol, the largest oil and gas company in Angola, challenged us to publicize and increase market penetration of its new ergonomic and lightweight gas bottle. Creation developed a complete project that included naming, visual identity, advertising and communication at the point of sale, with the aim of popularizing this product and making its advantages known. The visual identity and design of the bottle itself were inspired by female forms, in order to honor women who often have to transport gas to their homes.