Contisystems created and implemented MERECE, a platform that, with the support of partners, aims to selectively collect electronic cards and recycle them, so that their plastic and metal components do not affect the environment. The visual identity we created for MERECE combines the shape of the card with plant shapes, in an organic cycle which can be connoted with circular economy and also with a return to a starting point. The design, brand signature and brand manifesto, website and all communication materials embody the purpose, values and messages that the brand intends to convey to different audiences.