CREATION
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Sanlam

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SCOPE OF WORK:

Advertising
Integrated Campaign
Digital
Social Media

THE CLIENT:
Sanlam Group is the leading insurance group in Africa, with the Sanlam brand gaining an increasingly strong position in the Angolan market, with a diversified and comprehensive insurance portfolio. Creation collaborates regularly with Sanlam, developing projects in the areas of design, advertising, brand activation, among others.
SCOPE OF WORK:

Advertising
Integrated Campaign
Digital
Social Media

THE PROJECT:
A Sanlam pretendia lançar um novo conjunto de pacotes de seguro automóvel, que permite a cada tipo de cliente escolher o pacote mais adequado às suas necessidades individuais. Para divulgar esta nova gama de produtos, criámos uma campanha publicitária que mostra pessoas com um estilo excêntrico, como forma de dramatizar que cada pessoa pode ter um seguro que melhor combina com seu estilo.
SCOPE OF WORK:

Advertising
Integrated Campaign
Digital
Social Media

THE PROJECT:
Sanlam Life Insurance encompasses usual life insurance coverage as well as credit protection coverage. To communicate the main advantages of this product, we created a campaign focused on the image of different families, presenting Sanlam Life Insurance as something that everyone shares within each family.
SCOPE OF WORK:

Advertising
Integrated Campaign
Digital
Social Media

THE PROJECT:
To attract new customers for its Auto Insurance, as well as to encourage current customers to renew their contracts, Sanlam launched a discount campaign for its Auto Insurance. The campaign we created expresses the main advantage to convey to consumers, the possibility of having car insurance with the best protection, but at a lower price.
SCOPE OF WORK:

Equipment Design
Graphic Design

THE PROJECT:
To support Sanlam insurance company brand activations and field marketing activities, we created the concept “Safe Point”. The project also included the development of the vehicle's interior design and exterior decoration, as well as all communication materials.