CREATION
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Banco Yetu

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SCOPE OF WORK:

Graphic Design
Editorial

THE CLIENT:
Banco Yetu is an Angolan financial entity focused on private and corporate banking. Its 2018 and 2019 Reports & Accounts should share the same approach in terms of design to create two strong graphic objects that convey the positioning and signature of the brand “Tradition and Innovation”. Contributing to providing a clear, organized and pleasant reading of the text, graphics and tables, an ethnic pattern was created, inspired by the bank symbol and used throughout the graphic project, expressing the traditional character of the brand with a contemporary language. Gold metallic paint applications highlights the exclusivity and distinction of the design, communicating the activity of this private bank and creating empathy with a target audience that wants to increase the value of its investments.