{"id":7107,"date":"2025-09-19T15:07:22","date_gmt":"2025-09-19T15:07:22","guid":{"rendered":"https:\/\/creation.pt\/?post_type=portfolios&#038;p=7107"},"modified":"2025-10-10T13:58:43","modified_gmt":"2025-10-10T13:58:43","slug":"unilever","status":"publish","type":"portfolios","link":"https:\/\/creation.pt\/pt\/project\/unilever\/","title":{"rendered":"<span style=\"color:white;\">Unilever<\/span>"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7107\" class=\"elementor elementor-7107\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-182d6a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"182d6a7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf54525 jltma-glass-effect-no\" data-id=\"cf54525\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bd29d7 jltma-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"6bd29d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"1\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd53502 wrapper-small elementor-section-full_width elementor-section-height-default elementor-section-height-default jltma-glass-effect-no elementor-invisible\" data-id=\"fd53502\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-391688c jltma-glass-effect-no\" data-id=\"391688c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42f8267 jltma-glass-effect-no elementor-widget elementor-widget-cygnitextbox\" data-id=\"42f8267\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cygnitextbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- Heading Wrapper -->\n<div class=\"text-wrapper\">\n    \n    <div data-delay=\"0\" style=\"color:#000000;\" class=\"caption align-left has-animation lines-fade-up\" data-scroll>CATEGORIAS<\/div>\n  <p data-scroll data-delay=\"0\"  class=\"has-animation lines-fade-up align-left\" style=\"font-weight:400;font-style:normal;color:#000000;\">Campanha\n<br>\nRedes Sociais<\/p>   \n\n<\/div>\n<!--\/ Heading Wrapper -->\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-5a6427e jltma-glass-effect-no\" data-id=\"5a6427e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e82a908 jltma-glass-effect-no elementor-widget elementor-widget-cygnitextbox\" data-id=\"e82a908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cygnitextbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- Heading Wrapper -->\n<div class=\"text-wrapper\">\n    \n    <div data-delay=\"0\" style=\"color:#000000;\" class=\"caption align-left has-animation lines-fade-up\" data-scroll>CLIENTE: UNILEVER<\/div>\n  <h5 data-scroll data-delay=\"0\"  class=\"has-animation lines-fade-up align-left\" style=\"font-weight:400;font-style:normal;color:#000000;\"><h6 class=\"titulos\">Carte D'Or Madagascar Vanilla <\/h6>O Carte D\u2019Or Baunilha de Madag\u00e1scar sempre se distinguiu pelo seu sabor intenso e textura cremosa. E numa embalagem com mais 30% de gelado gr\u00e1tis, esta grande refer\u00eancia dos gelados passou a ser ainda maior. Para comunicar esta oferta, desenvolvemos uma campanha com base no claim \u201cN\u00e3o se contente com menos\" que aborda situa\u00e7\u00f5es do dia-a-dia em que ganhamos em ter mais quantidade de um gelado de grande qualidade. A campanha foi divulgada em canais digitais e apoiada por conte\u00fados publicados por um conjunto de influenciadores seleccionados.\n<\/h5>   \n\n<\/div>\n<!--\/ Heading Wrapper -->\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0da50bd elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"0da50bd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c34ffe6 jltma-glass-effect-no\" data-id=\"c34ffe6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3c72a6e elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"3c72a6e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f53a325 jltma-glass-effect-no\" data-id=\"f53a325\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c3d9dc animated-slow elementor-hidden-mobile jltma-glass-effect-no elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2c3d9dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1583\" height=\"890\" src=\"https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/unilerver-1.jpg\" class=\"attachment-full size-full wp-image-7113\" alt=\"\" srcset=\"https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/unilerver-1.jpg 1583w, https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/unilerver-1-300x169.jpg 300w, https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/unilerver-1-1024x576.jpg 1024w, https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/unilerver-1-768x432.jpg 768w, https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/unilerver-1-1536x864.jpg 1536w, https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/unilerver-1-18x10.jpg 18w\" sizes=\"(max-width: 1583px) 100vw, 1583px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96a3e03 animated-slow elementor-hidden-desktop elementor-hidden-tablet jltma-glass-effect-no elementor-invisible elementor-widget elementor-widget-image\" data-id=\"96a3e03\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"991\" src=\"https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/11.jpg\" class=\"attachment-full size-full wp-image-7218\" alt=\"\" srcset=\"https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/11.jpg 800w, https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/11-242x300.jpg 242w, https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/11-768x951.jpg 768w, https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/11-10x12.jpg 10w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abf26bd animated-slow elementor-hidden-desktop elementor-hidden-tablet jltma-glass-effect-no elementor-invisible elementor-widget elementor-widget-image\" data-id=\"abf26bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"991\" src=\"https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/22.jpg\" class=\"attachment-full size-full wp-image-7219\" alt=\"\" srcset=\"https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/22.jpg 800w, https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/22-242x300.jpg 242w, https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/22-768x951.jpg 768w, https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/22-10x12.jpg 10w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8645a0 jltma-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"c8645a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<style>\n\t#hotspot-7121 .hotspots-image-container,\n\t#hotspot-7121 .leaflet-container {\n\t\tbackground: #efefef\t}\n\n\t#hotspot-7121 .hotspots-placeholder {\n\t\tbackground: #2E2D29;\n\t\tborder: 0 #2E2D29 solid;\n\t\tcolor: #DFEBE5;\n\t}\n\n\t#hotspot-7121 .hotspot-title {\n\t\tcolor: #93C7A4;\n\t}\n\n\t\/* Allow long heading words (e.g. long compound words) to wrap instead of being clipped by the info box *\/\n\t#hotspot-7121 .hotspot-title,\n\t.featherlight .featherlight-content.lightbox-7121 .hotspot-title {\n\t\toverflow-wrap: break-word;\n\t\tword-break: break-word;\n\t}\n\n\t\t\t#hotspot-7121 .hotspot-default {\n\t\t\tstroke-width: -1;\n\t\t\tfill: #ffffff;\n\t\t\tfill-opacity: 0;\n\t\t\tstroke: #ffffff;\n\t\t\tstroke-opacity: 0;\n\t\t}\n\t\t#hotspot-7121 .hotspot-default:hover,\n\t\t#hotspot-7121 .hotspot-default:focus-visible,\n\t\t#hotspot-7121 .hotspot-default.hotspot-active {\n\t\t\tfill: #ffffff;\n\t\t\tfill-opacity: 0.01;\n\t\t\tstroke: #235B6E;\n\t\t\tstroke-opacity: 0.01;\n\t\t}\n\t\t#hotspot-7121 .leaflet-tooltip,\n\t#hotspot-7121 .leaflet-rrose-content-wrapper {\n\t\tbackground: #2E2D29;\n\t\tborder-color: #2E2D29;\n\t\tcolor: #DFEBE5;\n\t}\n\n\t#hotspot-7121 a.leaflet-rrose-close-button {\n\t\tcolor: #93C7A4;\n\t}\n\n\t#hotspot-7121 .leaflet-rrose-tip {\n\t\tbackground: #2E2D29;\n\t}\n\n\t#hotspot-7121 .leaflet-popup-scrolled {\n\t\tborder-bottom-color: #DFEBE5;\n\t\tborder-top-color: #DFEBE5;\n\t}\n\n\t#hotspot-7121 .leaflet-tooltip-top:before {\n\t\tborder-top-color: #2E2D29;\n\t}\n\n\t#hotspot-7121 .leaflet-tooltip-bottom:before {\n\t\tborder-bottom-color: #2E2D29;\n\t}\n\t#hotspot-7121 .leaflet-tooltip-left:before {\n\t\tborder-left-color: #2E2D29;\n\t}\n\t#hotspot-7121 .leaflet-tooltip-right:before {\n\t\tborder-right-color: #2E2D29;\n\t}\n<\/style>\n\n\t\n\t<div class=\"hotspots-container links-only layout-left event-click\" id=\"hotspot-7121\" data-layout=\"left\" data-trigger=\"click\">\n\t\t<div class=\"hotspots-interaction\">\n\t\t\t<div class=\"hotspots-image-container\">\n\t<img\n\t\twidth=\"1583\"\n\t\theight=\"890\"\n\t\tsrc=\"https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/unilever-2-1.jpg\"\n\t\talt=\"unilever\"\n\t\tclass=\"hotspots-image skip-lazy\"\n\t\tusemap=\"#hotspots-image-7121\"\n\t\tdata-image-title=\"unilever\"\n\t\tdata-image-description=\"\"\n\t\tdata-event-trigger=\"click\"\n\t\tdata-always-visible=\"false\"\n\t\tdata-id=\"7121\"\n\t\tdata-no-lazy=\"1\"\n\t\tdata-lazy-src=\"\"\n\t\tdata-lazy=\"false\"\n\t\tloading=\"eager\"\n\t\tdata-skip-lazy=\"1\"\n\t\t>\n<\/div>\t\t<\/div>\n\t\t<map name=\"hotspots-image-7121\" class=\"hotspots-map\">\n\t\t\t\t\t\t\t\t\t\t\t<area\n\t\t\t\t\tshape=\"polygon\"\n\t\t\t\t\tcoords=\"187,774,187,113,526,113,526,774\"\n\t\t\t\t\thref=\"https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/20250730_CDO_Baunilha_MOTION_FILHOS.mp4\"\n\t\t\t\t\trel=\"\"\n\t\t\t\t\ttitle=\"\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tdata-action=\"url\"\n\t\t\t\t\tdata-color-scheme=\"\"\n\t\t\t\t\ttarget=\"_new\"\n\t\t\t\t\tclass=\"url-area\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<area\n\t\t\t\t\tshape=\"polygon\"\n\t\t\t\t\tcoords=\"596,786,596,91,991,91,991,786\"\n\t\t\t\t\thref=\"https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/20250818_CDO_Baunilha_MOTION_SOGRA.mp4\"\n\t\t\t\t\trel=\"\"\n\t\t\t\t\ttitle=\"\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tdata-action=\"url\"\n\t\t\t\t\tdata-color-scheme=\"\"\n\t\t\t\t\ttarget=\"_new\"\n\t\t\t\t\tclass=\"url-area\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<area\n\t\t\t\t\tshape=\"polygon\"\n\t\t\t\t\tcoords=\"1070,773,1070,117,1424,117,1424,773\"\n\t\t\t\t\thref=\"https:\/\/creation.pt\/wp-content\/uploads\/2025\/09\/V5_CARTEDOR_BAUNILHA_1080x1920px.mp4\"\n\t\t\t\t\trel=\"\"\n\t\t\t\t\ttitle=\"\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tdata-action=\"url\"\n\t\t\t\t\tdata-color-scheme=\"\"\n\t\t\t\t\ttarget=\"_new\"\n\t\t\t\t\tclass=\"url-area\"\n\t\t\t\t\t>\n\t\t\t\t\t<\/map>\n\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e933dd wrapper-small elementor-section-full_width elementor-section-height-default elementor-section-height-default jltma-glass-effect-no elementor-invisible\" data-id=\"4e933dd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71fe333 jltma-glass-effect-no\" data-id=\"71fe333\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86bd465 jltma-glass-effect-no elementor-widget elementor-widget-cygnitextbox\" data-id=\"86bd465\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cygnitextbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- Heading Wrapper -->\n<div class=\"text-wrapper\">\n    \n    <div data-delay=\"0\" style=\"color:#000000;\" class=\"caption align-left has-animation lines-fade-up\" data-scroll><\/div>\n  <h5 data-scroll data-delay=\"0\"  class=\"has-animation lines-fade-up align-left\" style=\"font-weight:400;font-style:normal;color:#000000;\"><h6 class=\"titulos\">Carte D'Or Cornetto <\/h6>Carte D\u2019Or e Cornetto s\u00e3o dois nomes incontorn\u00e1veis no que toca a gelados e, para os portugueses poderem saborear a combina\u00e7\u00e3o deste dois \u00edcones, a Ol\u00e1 decidiu lan\u00e7ar o novo Carte D\u2019Or com topping crocante de bolacha e chocolate como as pontas do Cornetto. Para comunicar esta uni\u00e3o, cri\u00e1mos uma campanha que comunica este novo produto como se fosse a uni\u00e3o de duas celebridades. Com uma abordagem que remete para a linguagem das revistas de sociedade e o conceito \u201cNeste affair, todos metem a colher\", foram lan\u00e7adas diferentes pe\u00e7as de comunica\u00e7\u00e3o que chamam a aten\u00e7\u00e3o para este romance gelado, contando tamb\u00e9m com o envolvimento de casais de influenciadores que \u201cmeteram a colher\u201d nesta nova e deliciosa rela\u00e7\u00e3o. Estamos certos que, com este lan\u00e7amento, a Ol\u00e1 conseguiu refrescar a sua oferta e derreter o cora\u00e7\u00e3o de muitos portugueses.\n<\/h5>   \n\n<\/div>\n<!--\/ Heading Wrapper -->\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7fa2f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"f7fa2f2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-823e1e6 jltma-glass-effect-no\" data-id=\"823e1e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section 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