SCOPE OF WORK:
Brand Strategy
Brand Identity
Graphic Design
Event Design
Digital
Social Media
Integrated Campaign
Advertising
THE CLIENT:
Aliança Seguros offers a comprehensive insurance portfolio, providing protection for the different sides of its customers’ lives. We’ve been working with Aliança for a few years now, projecting the brand awareness, communicating their products and supporting their presence in social media, among other activities. It’s good to have a client that explores and helps us develop our comprehensive skills’ portfolio.
SCOPE OF WORK:
Brand Strategy
Brand Identity
Graphic Design
Event Design
Digital
THE PROJECT:
Aliança Seguros launched an event to promote a healthier lifestyle. Consisting of a run or walk (according to the physical conditions of each participant) along the Marginal de Luanda and other parts of the city, the event brought together Aliança Seguros employees and people who like to practice physical activity outdoors. To communicate the event and express its purpose, we created the name and visual identity Aliança Go. The name of the event had a double meaning, functioning both as a call-to-action and as the starting signal for an athletics event. The graphic approach was inspired by the lines of the athletics tracks and used the colors of the Aliança Seguros brand. Although we had to rush to meet the deadline for this project, we ended up creating a dynamic, elegant and fun visual identity that fulfilled the objectives of the event.
SCOPE OF WORK:
Brand Strategy
Brand Identity
Graphic Design
Digital
Social Media
THE PROJECT:
To achieve a notorious position in the car insurance market as well as to be perceived as a specialist, Aliança Seguros launched Mobo, a new car insurance brand that differentiates itself from the competition by being a simpler, less bureaucratic and more a modern solution. The brand identity created for Mobo uses lines that represent the paths of cars on the road to form an "M" that works as a symbol of the brand, and a gradient with different colors, pink, yellow and the shade of red of the Aliança Seguros chromatism. The result is a fresh, young and simple brand, like the product it represents.
SCOPE OF WORK:
Integrated Campaign
Advertising
Digital
Social Media
THE PROJECT:
To promote MOBO, a new car insurance brand from Aliança Seguros, we created a campaign with Bruno Samora, a coach recognized in Angola for his presence on television programs. The campaign had very simple basic exercise instructions, dramatizing the simplicity and ease of MOBO, capitalizing on Bruno Samora's notoriety in the fitness world.
