In close collaboration with the Estrutura da Missão "Recuperar Portugal", Creation developed an advertising campaign aimed at raising awareness of the intervention areas and the execution of the PRR - Plano de Recuperação e Resiliência to the general public.

With the concept “PRR. More than a plan, a country in motion”, a television campaign was created and aired, showcasing some examples of support already granted, through the testimonies of beneficiaries in the areas of Digital School, Prevention and Combat of Rural Fires, Sustainable Employment, Primary Healthcare, and Social Responses. The campaign consists of five 20-second TV spots, complemented by 60-second versions for YouTube.

Additionally, Creation was also responsible for the visual identity, promotional materials, and organization of the PRR 2024 Annual Event, which was attended by members of the Government and the European Commission and brought together approximately 300 participants, including speakers and guests.

Apart from the television campaign and the Annual Event, Creation has also been developing content for the promotion of the PRR on social media.